How to Write a Newsletter Email marketing is great!. You need to do it. But to get the best of it, it’s important to understand the psychology behind it and to know how to write emails that get results.The statistics say that email marketing is effective but they can’t predict whether your email marketing efforts …
Mailchimp, The free tool to send e-mailing in your SME As we have pointed out in previous posts dedicated to e-mail marketing (we recommend Creating your own mailing list – Email Marketing, or MailerLite: email marketing within reach), e-mail marketing has played a very important role in the marketing strategies of many companies, especially SMEs. …
Make love not spam! Every day is Valentine’s Day, the consulting firm Hubspot launched the other day its campaign “Make love, not spam”, an interesting initiative to make marketers aware of the need to fight against the sending of unwanted email marketing. A good email marketing strategy involves maintaining the customer database, and monitoring the …
3 Mistakes to avoid in your newsletter 3 Mistakes to avoid in your newsletter. A good list of subscribers is essential to be able to carry out effective email campaigns. However, sometimes we overlook the importance of getting the visitor to our website or blog to provide us with their e-mail and to subscribe, to …
5 Reasons why your email marketing is not working Many website owners complain about the low success rate of their email marketing campaigns. Today we are going to point out the main 5 reasons why your email marketing does not work, so that you are clear about what basic aspects you should optimise if you …
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Creating your own mailing list Intro Creating your own mailing list – Email Marketing Many companies that are starting out are wondering what can and can’t be done when collecting personal data and sending them for his or her emailing campaigns. When conducting email marketing, you’re not always conscious of the importance of making your own mailing lists, but it’s an important aspect, not just for practical reasons, but also …
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Ideas to segment an email marketing campaign. 5 ideas Ideas to segment an email marketing campaign One of the keys in email marketing is undoubtedly the segmentation of your communications since it’ll help us improve the rates of openness, entry traffic and conversions. Mass mailings to all or any customers or subscribers, for instance , …
How to optimize your email marketing campaigns There is always room for improvement with any marketing method. So to find out how businesses, especially small and midsized ones, can increase the effectiveness of their email campaigns we explain further down a few important things to be considered when creating your email campaigns. Email marketing Daily …
MailerLite: email marketing within reach Email marketing within reach. Despite those who announced the end of e-mail marketing by bringing up the question “Is it still important?”, this channel has proven not only to continue being important but also to be during a great moment. In fact it’s one among the foremost effective ways of …