As consumers, we are fed up with receiving newsletters that we are not interested in, that one day we subscribe to without knowing why, or that we do not even explain to ourselves how they obtained our data. However, as a company it sometimes seems that we forget, and we start sending mailings without really …
If you have launched into emailing campaigns, you will have previously worked on the preparation of your recipient list, the writing and layout of your message, and even the design of the landing page where the subscribers who click on your message will “land”. But, once the sending is done, how and why to measure …
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Email Marketing, what nobody wanted to tell you until today If we were to conduct a quick survey among a group of people to draw quick conclusions about what people think about Email Marketing, it is possible that most of the people would tell you that they hate everything related to commercial emails. But it …
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How to Write a Newsletter Email marketing is great!. You need to do it. But to get the best of it, it’s important to understand the psychology behind it and to know how to write emails that get results.The statistics say that email marketing is effective but they can’t predict whether your email marketing efforts …
Make love not spam! Every day is Valentine’s Day, the consulting firm Hubspot launched the other day its campaign “Make love, not spam”, an interesting initiative to make marketers aware of the need to fight against the sending of unwanted email marketing. A good email marketing strategy involves maintaining the customer database, and monitoring the …
3 Mistakes to avoid in your newsletter 3 Mistakes to avoid in your newsletter. A good list of subscribers is essential to be able to carry out effective email campaigns. However, sometimes we overlook the importance of getting the visitor to our website or blog to provide us with their e-mail and to subscribe, to …
5 Reasons why your email marketing is not working Many website owners complain about the low success rate of their email marketing campaigns. Today we are going to point out the main 5 reasons why your email marketing does not work, so that you are clear about what basic aspects you should optimise if you …
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Ideas to segment an email marketing campaign. 5 ideas Ideas to segment an email marketing campaign One of the keys in email marketing is undoubtedly the segmentation of your communications since it’ll help us improve the rates of openness, entry traffic and conversions. Mass mailings to all or any customers or subscribers, for instance , …
How to optimize your email marketing campaigns There is always room for improvement with any marketing method. So to find out how businesses, especially small and midsized ones, can increase the effectiveness of their email campaigns we explain further down a few important things to be considered when creating your email campaigns. Email marketing Daily …