Creating your own mailing list – Email Marketing

Creating your own mailing list

Intro

Creating your own mailing list – Email Marketing

Many companies that are starting out are wondering what can and can’t be done when collecting personal data and sending them for his or her emailing campaigns. When conducting email marketing, you’re not always conscious of the importance of making your own mailing lists, but it’s an important aspect, not just for practical reasons, but also for legal reasons.

Building our customer databases properly may be a laborious and sometimes slow process; But if we are too hasty and don’t take certain rules under consideration , we will make mistakes that seriously harm us.Building our customer databases properly is a laborious and sometimes slow process; but if we are too hasty and do not take certain rules into account, we can make mistakes that seriously harm us.

Who can we include on our mailing lists

Creating your own mailing list – Newsletter

Before we start capturing e-mail addresses from public lists, or from databases that we’ve not created ourselves, we must plan our distribution lists carefully, taking under consideration the legal issues in email marketing.

Currently, two laws regulate commercial communications by electronic means: the fundamental law of Protection of private Data (LOPD) and therefore the Law of Services of the knowledge Society and Electronic Commerce (LSS).

Broadly speaking, these laws establish that:

• Commercial communication must be identified intrinsically . For this, we will include the word “Advertising”, “Commercial information”, or “Publi”, more concise for the topic field.
• The sender must be specified. additionally to legality, for practical purposes it’s been proven that the e-mail opening rate drops when it’s not clear who is sending the message, so we recommend including the name of the issuing company.
• It is forbidden to form unauthorized communications by the recipient, hence the importance of generating your own distribution lists, whose data has been extracted with the acceptable consent. When there’s a contractual relationship, this may not apply, as long as the contact information is employed to send communications about products or services associated with people who generated the connection at the time.
• In any case, altogether our communications (and at the time of knowledge collection) we should offer the likelihood for the recipient to cancel once they wish to receive shipments, simply and freed from charge.
  

Where and how should we have our customer database?

Creating your own mailing list

When we collect data from our customers, we must communicate to them what’s the aim that we are getting to use their data, additionally to offering them the likelihood of rectifying or canceling them once they deem it appropriate.

Likewise, when storing personal data, we are obliged to notify the Data Protection Agency of the situation of the file, who is responsible, what data is contained in it, and what’s its purpose.Likewise, when storing personal data, we are obliged to notify the Spanish Data Protection Agency of the location of the file, who is responsible, what data is contained in it, and what is its purpose.

Currently, society is increasingly conscious of data protection. Therefore, if your company isn’t complying with the regulations, it’s convenient to hurry up its adaptation to avoid taking unnecessary risks.Currently, society is increasingly aware of data protection. Therefore, if your company is not complying with the regulations, it is convenient to speed up its adaptation to avoid taking unnecessary risks.

Laws, additionally to recommending, sanction, so it’s essential to require them under consideration to properly manage our distribution lists, and just in case of delegating it to a corporation specialized in email marketing, confirm that they suits its compliance.

(Creating your own mailing list) With years of experience in Digital Marketing, Design and Information Technology we are happy to offer our know-how and knowledge to everybody that is looking for help in Digital Marketing and searching for resources and services related to this area.

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