MailerLite: email marketing within reach

MailerLite: email marketing within reach

Email marketing within reach. Despite those who announced the end of e-mail marketing by bringing up the question “Is it still important?”, this channel has proven not only to continue being important but also to be during a great moment. In fact it’s one among the foremost effective ways of reaching potencial and existing customers. While some marketing trends come and go, email remains the foremost powerful channel available to the fashionable marketer.

Just as other platforms and media have changed, email marketing tools give your business the power to succeed in customers easier than ever. It is a necessity whether you’re growing your audience or keeping in -tuned with existing customers. So when it comes to connecting with your customers, there is no channel with a wider reach than email. It is the most scalable way to make sales with new customers and build deeper relationship with deeper customers. It is also a much more professional medium and people expect to receive information about products and services through that channel.

Few tools are as cheap and effective as mailing, which is why today we are talking about MailerLite: e-mail marketing available to everyone.

Email marketing campaigns for Small and Medium companies

In previous posts we’ve talked about the leading application during this sector, Mailchimp. Today we would like to broaden our views and find out another alternative platform like MailerLite, an identical tool, which has its own characteristics:

• It doesn’t require knowledge of design or html: With a simple content editor and dragging elements, anyone can compose and customize the planning of their mailing.
• The resulting designs are compatible and viewable from any email service or mobile device.
• Automated subscription management: From Mailer Lite, we will mechanically manage subscribers registered from our website, unsubscribed, and work with multiple lists.
• Import the lists that we have already got created: We will import the addresses from any file, and therefore the program processes duplicate or erroneous addresses, allow us to remember the importance of getting our own distribution lists.

Efficient email sending

When we send mass mailings in our e-mail marketing campaigns, we run the danger that our mails aren’t delivered, additionally to affected by the slowness of the mail servers.

Thanks to the integrability of Mailer Lite, and therefore the distribution through various IPs, the guarantee and reliability within the delivery of our messages is practically 100%. to the present is added the daily monitoring of mail blacklists.

Likewise, the sending speed of Mailer Lite is 1000 emails per minute, so we save time and resources, making it one among the foremost effective email marketing sending systems.

Meaningful analytics

The important thing about analytics is to be able to obtain useful information that helps us in making decisions.

Mailer Lite offers us real-time reports of active campaigns, allowing us to extract segmented information.

The information you provide us is the following:

• Open rate, that is, people that have opened our mail
• Index of clicks made.
• Emails bounced by wrong addresses or spam.
• Reports on subscribers who have decided to unsubscribe.
• Graphics to access information visually.

Email marketing is far and away the foremost effective channel to draw in , engage, and connect with an audience to drive sales and revenue for your business. We love this platform and that we hope it’ll be useful to assist you increase sales and revenue directly and to form your email marketing campaigns simpler and simpler

Do you want to start trying Mailer Lite for free? (Send up to 12,000 emails per month. FREE, forever!)